Sponsorship is an important source of revenue for most professional sports leagues, from traditional stick-and-ball sports such as soccer, baseball, football, and basketball, just as it is for auto racing.
You sometimes hear - within motorsports circles – that the competition for sponsorship dollars is as competitive as the racing itself. However, motorsport is not unique in that respect; today's business marketplace is more competitive than ever – and across all sectors.
To compete and, ultimately, grow your business in today's competitive environment, you have to use every tool available to attract customers and close business. Sports sponsorship offers a unique and fun opportunity to do just that.
However, when jumping into a sponsorship arrangement you must first consider what outcomes you are trying to achieve. There are a number of ways motorsports sponsorship can help your business, including:
The WRG Business Development team can work with any size business and any size budget. Once we establish the sponsors’ business objectives we can craft a strategy that delivers excellent value as well as meeting your campaign and business goals.
No budget is too small, and the sponsor is able to leverage everything from at-track presence and activation, to live DIRTVision broadcasts, and at-venue video screens.
An objective of all sponsorship strategies is to gain brand awareness and develop interaction with your target audience. This can be accomplished through simple at-track vendor displays to individual event entitlement and corporate hospitality.
The World Racing Group Business Development group is ready to help! Get the wheels rolling by contacting Melvyn Record, Director of Business Development, at email@example.com or fill out the form below and we will be in touch with you.